Greenwashing, according to Merriam-Webster Dictionary, is “the act or practice of making a product, policy, activity, etc. appear to be more environmentally friendly or less environmentally damaging than it really is.” Many companies employ greenwashing techniques to make their products seem more appealing to eco-conscious consumers when their environmentally friendly advertising does not match their actions. Key things to look for in greenwashing advertisements are vague language, the use of nature pictures or green colors, and the concealment of manufacturing practices or sustainable policies. Online resources such as the Green Business Bureau can help individuals identify which companies meet sustainability standards and empower people to choose companies with transparent communication about sustainability goals.