Florida Museum researchers are leading conservation efforts for the Miami blue butterfly, once common throughout coastal southern Florida and now among North America’s rarest insects.

To raise awareness of the butterfly’s plight, we partnered with First Magnitude Brewing Co. to produce a limited-edition beer with an augmented reality label that provides educational information about Miami blue biology and conservation.

On March 24, 2017, we hosted an event at the brewery to celebrate the launch of Miami Blue Bock, a refreshing, full-bodied lager named for one of the most charismatic and critically endangered butterflies in North America.