Plant for pollinators! We’re excited to be at First Magnitude Brewing Co. again for this  fabulous festival to support pollinator conservation. Pick up a free plant, grab a bite to eat and try out special beer at Pollinator Palooza.

Pollinators are an extremely important part of the ecosystem but you don’t have to be a researcher to help protect them. Planting native flowering plants in your yard, patio and even in pots can provide vital habitats and food for bees, butterflies, moths and other pollinators. Learn about the importance of native plants, wildflowers and more at this family-friendly event!

Chat with researchers from our Daniels Lab about their conservation work with at-risk butterfly species and the plants they rely on to thrive.

As part of this event, First Magnitude is brewing up 2 special beers highlighting local pollinators with proceeds helping support imperiled butterfly recovery efforts in Florida. The Pollinator Palooza Hazy IPA adds a twist to 4 species we’ve spotlighted in the past: the Monarch, Frosted Elfin, Arogos Skipper and Schaus Swallowtail! The Blue Bee Watermelon Mint Gose is a refreshing brew highlighting the very unique Blue Calamintha Bee! T-shirts, Tote bags and glasses will be available for purchase at this event.

Each visitor can choose one plant from a variety of native species, available on first come, first served basis until we’re out:

• Bushy Seaside Oxeye
• Button Rattlesnakemaster
• Crimsoneyed Rosemallow
• Atlantic St. John’s Wort
• Climbing Hydrangea
• Purple Passionflower
• American Beautyberry
• Firebush

Tabling Organizations

• Florida Wildflower Foundation
• Florida Museum Herpetology Collection
• Florida Museum Digital Imaging Division
• UF/IFAS Extension Alachua County Master Gardener Program

Explore more

Pollinator Week | June 22-28, 2026

• Celebrating pollinators: What are the different kinds of pollinators and why are they important?
• 7 Things you can do for pollinators with Pollinator.org
• Explore our guide to Florida’s 50 most common native wildflowers and butterflies
• Learn more about at-risk butterfly conservation work in our Daniels Lab

Want to support the research but can’t attend the event? Make a gift to the Butterfly Conservation Initiative to support research, education and conservation.

This program is supported by the Florida Wildflower Foundation.