- Family name: Ericaceae
- Host plant for: Striped Hairstreak (Satyrium liparops)
- General description: Erect, woody shrub or small tree with reddish bark, glossy alternate leaves and clusters of small, bell-shaped white flowers. Small black berries in summer attract birds. Adaptable and easy to cultivate. Prefers moist, well-drained soils in full sun to partial shade. Can tolerate drier sites with regular irrigation. Ornamental. Underused as specimen plant. Long bloom period. Flowers attract numerous butterflies and other pollinators.
- Type: Deciduous shrub or small tree
- Flower: Clusters of small, bell-shaped white flowers
- Bloom time: Spring
- Soil type: Moist to dry, well-drained, usually acidic, sandy soils
- Maximum height: 25 feet
- Candidate for home gardens: Ornamental, attractive bark and profuse spring flowers
- Availability in nursery: Specialty and native plant nurseries
- Frenquency in the wild: Common
- Habitat: coastal uplands, sandhills, hardwood forests
- County: Alachua, Baker, Bay, Bradford, Brevard, Calhoun, Charlotte, Citrus, Clay, Columbia, De Soto, Dixie, Duval, Escambia, Flagler, Franklin, Gadsden, Gilchrist, Gulf, Hamilton, Hardee, Hendry, Hernando, Highlands, Hillsborough, Holmes, Jackson, Lafayette, Lake, Lee, Leon, Levy, Liberty, Madison, Manatee, Marion, Martin, Nassau, Okaloosa, Pasco, Pinellas, Polk, Putnam, Santa Rosa, Sarasota, St. Johns, Sumter, Suwannee, Taylor, Union, Volusia, Wakulla, Walton, Washington
The Florida Wildflowers & Butterflies projects at the Florida Museum are sponsored in part by the State of Florida and the Florida Wildflower Foundation, Inc.