- Family name: Ericaceae
- Host plant for: none
- General description: Deciduous woody and loosely branched shrub with alternate leaves and showy, white to pink tubular flowers that emerge before leaves. Easy to cultivate. Requires moist, well drained locations in full sun to partial shade. Increased sunlight enhances flowering. Showy landscape plant that provides outstanding spring color. Fragrant flowers attract butterflies and other pollinators.
- Type: Deciduous shrub
- Flower: Tubular, whitish to pinkish tubular, fragrant flowers
- Bloom time: Early spring
- Soil type: Rich, well-drained, acidic soils
- Maximum height: 15 feet
- Candidate for home gardens: Showy, fragrant flowers
- Availability in nursery: Occasional. More frequent in specialty and native plant nurseries
- Frenquency in the wild: Occasional
- Habitat: Bay swamps, flatwoods, moist to wet hammocks, upland mixed forests, sinks, bluffs hardwood forests, wetlands
- County: Alachua, Baker, Bay, Bradford, Calhoun, Clay, Columbia, Duval, Escambia, Franklin, Gadsden, Hamilton, Jackson, Jefferson, Leon, Liberty, Marion, Nassau, Okaloosa, Santa Rosa, Wakulla, Walton, Washington
The Florida Wildflowers & Butterflies projects at the Florida Museum are sponsored in part by the State of Florida and the Florida Wildflower Foundation, Inc.