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Monarch Milk Stout tap logo-correctedGAINESVILLE, Fla. — The Florida Museum of Natural History is set to launch Monarch Milk Stout in collaboration with First Magnitude Brewing Co. on Feb. 28 at the Epcot International Flower & Garden Festival.

The Monarch Milk Stout beer will shed light on the recent population declines of the iconic Monarch butterfly, known for its orange and black pattern and annual migration to overwintering grounds in the mountains of Mexico.

Jaret Daniels, director of the museum’s McGuire Center for Lepidoptera and Biodiversity, said he is hopeful the new partnership with Disney will raise awareness to an international audience, with the goal of advancing habitat restoration and scientific research for the Monarch butterfly.

“The museum’s partnership with First Magnitude has been exceedingly rewarding and successful,” Daniels said. “It has resulted in significant media attention for the target at-risk butterflies, increased public engagement opportunities, and raised more than $13,000 in support of conservation.”

The monarch butterfly, Danaus plexippus, is known for its annual migration to the mountains of central Mexico. Florida Museum photo by Jeff Gage
The monarch butterfly, Danaus plexippus, is known for its annual migration to the mountains of Mexico. Florida Museum photo by Jeff Gage

Disney will sell the beer exclusively at the “Florida Fresh Outdoor Kitchen” area during the Epcot festival, which runs from Feb. 28 to May 28. First Magnitude Brewing will provide a percentage of sales from purchases at the event to the museum in support of at-risk butterfly conservation in Florida.

“Butterflies epitomize art and science in nature; they are such a beautiful and joyful part of our environment, and are critical to Florida’s ecosystems,” said Meg The Losen, co-founder of First Magnitude Brewing. “The First Magnitude team has great respect for The Florida Museum’s work on projects that further key conservation initiatives.”

For more information about the event, visit To find out more about the project, please call 352-273-2022.


Writer: Kelly Hayes, 352-273-2032,
Source: Jaret Daniels, 352-316-0113,
Media Contact: Paul Ramey, 352-273-2054,