TIES Communications Manager
Reporting to the TIES director, the CM is primarily responsible for the development, management and implementation of all aspects of TIES communications and public relations. The CM will know how to communicate science effectively to TIES’ intended audiences and stakeholders, which include: (1) K-12 educators and students; (2) lifelong learners; (3) undergraduate non-science majors; (4) policy and decision makers; and (5) other stakeholders, to be determined. The successful candidate will know how to select appropriate communications media and messaging for these intended audiences and use metrics and analytics to track efficacy and reach.
The TIES Communications Manager (CM) will network and collaborate with the broad UF community, which consists of more than 50 academic departments, centers and institutes, to promote relevant research in Earth systems science. The position will be a visible and active member of the UF communications community and other Earth systems-related academic units, agencies and stakeholders in Florida and beyond.
The CM will represent TIES in meetings and functions, either along with the director and other team members, or as the delegated representative of the Institute. The CM will also be the principal link to UF’s College of Journalism and Communications, as well as to other communications and PR-related units on the UF campus and beyond. The position will be the primary media point-of-contact for TIES.
The successful candidate will be a self-starter, one who is both highly collaborative and works well in project teams, but also knows when and how to complete work independently, as appropriate. Strong, diverse communications skills are essential, including proficiency in working with print, digital and social media.
The CM will embrace the core values of the museum, as well as those specific to TIES, including a particular commitment to diversity and inclusion. The CM will actively promote a TIES team culture that is committed to minimizing institutional hierarchy and perceived individual status by valuing the expertise and contributions of all team members.
Examples of representative TIES activities include:
- Lead the development of content and media for external publication and dissemination.
- Actively develop, implement, and promote the TIES brand and public image.
- Write, select, and coordinate material for release to various communications media.
- Use a variety of print, digital and social media to optimize strategic impact on intended target audiences.
- Create, implement, and oversee communications programs that effectively describe and promote the TIES mission.
- Develop external media relations and establish rapport to present a positive image of TIES to internal and external sources and stakeholders.
- Develop crisis management communications strategy and implementation plan.
- Respond in a timely manner to requests for information from the media.
- Write press releases or other media communications to promote TIES.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Write, update and submit content related to communications, media and PR to the TIES web site
- Confer with other PR, marketing, and communications professionals in the Museum and at UF to optimize collaboration, activities, products, and impact.
- Develop an internship program with UF students in communications disciplines to assist with TIES communications workflow and products.
- Collaborating with the FLMNH’s Office of Museum Technology, maintain and develop social media accounts, including content creation, curation, and active dissemination.
Master’s degree in an appropriate area; or a bachelor’s degree in an appropriate area and two years of relevant experience.
- The CM will understand and/or have preferred training in Earth systems science (air, water, land and life).
- Previous experience communicating scientific concepts, data, and discoveries in print, online, and meetings.
- Proficiency with developing and managing social media.
- Experience in project management and coordination.
- Proficiency in Microsoft Word, Adobe Photoshop, WordPress, or other online content management systems.
- Proficiency in using videoconferencing technology.
- Proficiency with digital photography and videography and photo/video editing.
- Proficiency with e-communications technology for delivery of 21st-century mass media.
- Must be active in social media that reach the intended audiences.
- Must be proficient in the English language with excellent written and oral communication skills and be able to communicate effectively with people at all levels.
$65,000, commensurate with education and experience.
In order to be considered, you must upload your cover letter, resume and contact information for three professional references.
Deadline to Apply
Friday, December 7th, 11:59 pm Eastern Time.