GAINESVILLE, Fla. — University of Florida lepidopterist Jaret Daniels’ latest book provides nature lovers an easy way to identify common wildflowers from West Virginia to Florida.

Book cover
“Wildflowers of the Southeast Field Guide” by Jaret Daniels and Stan Tekiela

The more-than-400-page book, “Wildflowers of the Southeast Field Guide,” includes 200 common species, each organized by color with helpful reference icons to visually match key features of each plant.

“It is meant to be a primer to help people easily identify many of the most commonly encountered wildflowers in the Southeast,” Daniels said. “The full-page color photos and easy-to-understand species descriptions make this a great guide for beginners.”

Released this fall, the field guide retails for $16.95 and is available nearly anywhere books are sold.

Daniels, an associate professor of entomology and associate curator of Lepidoptera at the Florida Museum of Natural History on the UF campus, has written seven other guides, including several books about butterflies in various states for Adventure Publications.

The Minnesota-based company began publishing nature guidebooks about its home state nearly three decades ago and included other states as the guides gained popularity. The company’s first book, “Birds of Minnesota,” was written by Stan Tekiela, who also co-authored Daniels’ latest book.

“We provide a simple way to identify different things in nature for the average person who wants to know what they are looking at but may not know all the scientific names,” said Julie Arthur, sales manager at Adventure Publications. “We try different ways of making nature fun.”


Source: Jaret Daniels, 352-273-2022,
Writer: Kate Schofield,
Media contact:  Paul Ramey, APR, 352-273-2054,