What is Greenwashing?

Greenwashing is a form of marketing in which a company deceives consumers into believing that its products are environmentally friendly. They often put more effort into creating the appearance of a “green” product, than they do any actual work towards conservation.

Why Does This Happen?

According to Nielsen’s Global Corporate Sustainability Report, 66% of consumers would spend more on a product if it comes from a sustainable brand, and that figure jumps to 73% among millennials. Companies are well aware that being sustainable is important to consumers now more than ever before, and they are attempting to capitalize on green movements without putting in the work. 

How Can You Identify Greenwashing?

Pay Attention to Slogans

Some slogans such as “all-natural” can be added to products without any regulation from the FDA. Other unbacked terms can include “eco-friendly” “pure” and “green.” These labels are often added to products as a way of marketing towards environmentally-conscious individuals, but they have no hard evidence to support their claims. 

Beware of Branding

Many companies will make use of lush green mountain ranges, tropical flowers, and other green imagery to create the illusion of an eco-friendly product. Don’t be fooled by earth tones and all-natural vibes, always take a close look at the labels and ingredients.

Learn Which Labels to Trust

Labels such as USDA Organic, Green Seal Certified, and Non-GMO Verified are only given to products that pass the required rules and regulations. These are much more trustworthy than an “all-natural” sticker that any company can add to their product without verification. 

Do Your Research 

Overall, the best way to avoid falling for greenwashing is to do your own research. Apps like “CodeCheck” provide sustainability ratings for food and cosmetics with a simple barcode scan. The “Good On You” app does the same for fashion companies as well.